commercial break !
imagine looking tv and only five minutes into a movie there is… a commercial break…
I will not start to praise candy bars or toilet paper here, but this picture came to my mind as i realised how much time of the last two weeks i had to work for my advertising network LOUDBRANDING… Quite interesting stuff like an audio logo for example - but it nevertheless postpones the album work…
Some “old RMB fans” might comment in a bitter sweet voice that they are not too unfamiliar with waiting for new stuff but… yeah, ok, start ranting
On the other hand - if the advertising work is published i could write about all the creative and technical processes here… if someone is interested in “mere merchandising music”
02. June 2008 at 20:51
Audio branding involves a lot of psychology / neuro-marketing. At least from the theoretical point of view. How do you make sure, that the audio track in a short spot does, what it has to do? Do you perform some perceptual research during the production process to find out if the track “drills” the mind?
02. June 2008 at 21:23
I hate commercial break - bad commercial break ! But I like good commercial break and it has struck me for a long time, that good music makes the commercial break more interesting, and I am glad of course that Rolf does the commercial break world more interesting!
” SMART - break ” is the best one! And the chips also.
02. June 2008 at 21:53
Well, we are all used to waiting for new stuff Rolf :-))) i’m personally interested in everything you do, even if thats “just” merchandising. What about film music? Have you done the “60 seconds” soundtrack in the end? i have searched for that film or its music everywhere without any success.
And one final question: what are those white boxes below your monitors?
02. June 2008 at 22:34
@Robert: For the movie you have to ask Martin Weisz or his assistant. i might have the email here. but i thought they used another score. but you can find the titel at the online gema. look closely
03. June 2008 at 20:52
Sehr coole Spielerei mit dem altem TV und den Bienen
2 Musiksequenzen die man mit der Maus zusammenmischen kann
Ich dachte erst – ist ein Fehler
Sag mal machst Du das alles eigentlich selbst, auch die Grafik?
03. June 2008 at 21:16
Just recognized that you changed the snippets on your page.
Extremly like the pd one. Cant what to hear that in full length.
You have some more of that?